Nippon Paint was looking for an impressive launch in the retail scene for Mozzieguard – a premium anti-mosquito paint.
DNA Life created the campaign for Mozzieguard to be consistently aligned with the brand’s identity, constructing a consistent visual that pervades the entire campaign. MozzieGuard achieved top of mind awareness in just two months after the launch and achieved outstanding sales.
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- Client: Nippon Paint
- Project: Launch of Mozzieguard
SCOPE OF WORK
- Packaging Design
- 30-second TVC (Eng/Chi)
- Press Campaign (ST/Lianhe Zaobao/Berita Harian)
- Outdoor Poster
- Digital Campaign (Facebook & Youtube)
- In-store displays
- Event Launch