For almost a decade, Nippon Paint has retained its old packaging design and they were looking for a brand rejuvenation that could blend modernity with their established image.
DNA Life’s solutions afforded Nippon Paint the consistency of a brand image that keeps in touch with its clients and upkeeps itself as the #1 paint brand in Singapore. Our efforts at refreshing the packaging were well received by consumers as well as paint dealers, and combined tradition and modernity in a fitting and comfortable way.
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- Client: Nippon Paint
- Project: Brand Rejuvenation
SCOPE OF WORK
- Packaging Design
- Retail Store Audit
- Design of Outdoor Store Front Design (Signages, store front lightboxes, window displays, awnings)
- Production of Store Signages and Point-of-Sale Advertising Display
- Installation of Signages