Project Overview

Barilla is the No. 1 Pasta brand in Italy. Ever since Barilla made its presence in Singapore, they engaged DNA Life to become their one-stop shopper marketing agency in assisting them to improve their visibility in-store.

Barilla understands that the supermarket can be a war zone. To stand out in the retail clutter, point-of-sale advertising display in the secondary shelf space is imperative. Hence, DNA Life designed a series of pallet displays, gondola end designs, floor stands and provided a full installation at over 40 retail outlets. With a powerful logistical system, we ensured all displays were promptly installed.

Over a short span of time, Barilla attained visible shelf space on primary shelves in major supermarkets.